You want to partner and be in constant touch and have a relationship, a business relationship, with those email service providers. If your email isn’t authenticated by an email service provider, it’s going to go right into that spam folder.
Sometimes it has to do with the number of links that are in your email.
Sometimes it has to do with the number of images that are in your email. Sometimes it has to do with rich text versus plain text. You know, sometimes it has to do with coding. So, when you’re on the other end of that, as the email marketer, you want to figure out what works, what doesn’t, and what’s getting your email to perhaps get tagged. And, it’s something you’ve wanted to see, but your spam filter caught it for whatever reason. You might get emails like this, where it’s something you want to read, it’s valuable to you, and then you find it, perhaps, a day or two later, not in your inbox, but in your spam or junk folder. You don’t want your bulk emails to be categorized as spam. And it’s important for you to figure out the ways in which you get whitelisted and so you make your way through and past those spam filters, past those walls.
They catch things that are, perhaps, your content. A lot of users have spam filters in place, and they sometimes catch things that are legitimate. They can block a lot of things that are still relevant. What are the challenges of delivering bulk mail? Internet spam filters Digital Marketing - Study Notes: The challenges of delivering bulk email
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